PhD in Management Science
Professeur des Universités

Consulter son CV : 📄

Domaines de recherche/enseignement :
Marketing
Méthodes quantitatives

Publications récentes (premier auteur) :

• Casteran, G. (2026). The influence of cost transparency on perceived motives and purchase intention for CSR-labeled products. Journal of Business Research, 215, 116315. (ABS 3, FNEGE 2)
• Casteran. G., & Ruspil, T., (2024) L’influence de stratégies de transparence dans le cadre de business models soutenables : étude des produits issus du commerce équitable. Décisions Marketing (FNEGE 3)
• Casteran. G., & Ruspil, T., (2024) Do dual-labeling strategies enhance products’ perceived value? A comparison across vice and virtue products and consideration of future consequences level. Journal of Product and Brand Management (FNEGE 4)
• Casteran. G., (2024) The central role of price fairness for cost transparency strategy: What is the effect of conventional versus Fairtrade products and construal level? Recherches et Applications en Marketing (FNEGE 2).

Réseaux Sociaux :